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Writer's pictureMaryke Brown

The Toll of Puppy Scams: A Burden on Legitimate Breeders


In today's wacky digital carnival, the internet has flipped our world upside down, redefining how we connect, shop, and goof around. But hey, where there's fun, there's always a sneaky shadow lurking nearby - enter the world of puppy scams. These mischievous schemes don't just bamboozle innocent buyers, they also rain on the parade of legit doggie raisers who pour their hearts into bringing up healthy, happy pups. So, let's dig into why these puppy scams are like a pesky clown at a serious breeder's birthday bash.



Puppy Scams


The Bizarre World of Puppy Scams

Puppy scams have multiplied faster than rabbits at a magic show, thanks to the rise of online markets and classified ad bonanzas. Scammers whip up tantalizing ads for puppies they don't even have, using stolen pics and tall tales to lure in unsuspecting victims who end up forking over cash for a pup that's more phantom than Fido.


How Legitimate Breeders Get Pranked

  1. Reputation Rollercoaster: Puppy scams leave a big ol' smudge on the reputation of honest breeders. Folks who get duped might think all breeders are in cahoots with the tricksters, leaving the good ones feeling like they're stuck in a doghouse of doubt.

  2. Trust Tumble: Trust is the glue that holds a business together, and breeding is no exception. When customers get scammed, they start eyeing every breeder like they're wearing a villain's mustache, making it tough for the real deal to earn trust and bark up sales.

  3. Cash Crunch: Besides the reputation hit, puppy scams take a direct bite out of legitimate breeders' wallets. The flood of fake listings floods the market, making it harder for the real McCoy to fetch customers. Plus, the time and dough spent fighting scams could've gone into making the puppy world a better, happier place.

  4. Heartbreak Hotel: Breeding isn't just a job, it's a labor of love. So, finding out scammers are using your hard work for their dirty deeds? That's a one-way ticket to Heartbreak Hotel for breeders who genuinely care about their furry friends.

Fighting Back Against the Funhouse of Scams

Don't worry, folks, there are ways to throw water on this scammy bonfire:

  1. Show and Tell: Educating the masses about the telltale signs of a puppy scam can turn potential victims into scam-sniffing bloodhounds. Spread the word, share tips, and arm folks with the knowledge to spot a real breeder from a mile away.

  2. Glass Houses: Legit breeders should be as transparent as a freshly washed window. Lay it all out there - breeding deets, health checks, care routines - the whole shebang. Open communication builds trust faster than you can say "shake hands."

  3. Team Up: It's all about teamwork, baby! Breeders uniting like Avengers and teaming up with the powers that be can put the kibosh on scammy shenanigans. Sharing info about shady deals and taking down scam operations? That's superhero stuff right there.

  4. Eyes Wide Open: Stay sharp, people! Whether you're a breeder or a buyer, keep those peepers peeled for anything fishy. Check and double-check, research like a detective, and steer clear of anything that smells even slightly funky.

Wrap-Up: Time to Bust Some Scams!

Puppy scams might be the party poopers of the doggie world, but with a little teamwork and a whole lotta vigilance, we can show 'em who's boss. So, let's stick together, spread the word, and make sure every pup finds its way home to a loving, legit breeder. And hey, don't forget to sniff out those KUSA registrations, demand video calls for peace of mind, snoop around for legit websites and social media accounts, and give Google a whirl for some good ol' reviews!


  • Request to see the puppy in a video call with the breeder.

  • Verify if the breeder’s website or social media profile is legitimate - If the website sells more than one breed - it's possibly a scam.

  • Perform a location search of the breeder’s address.

  • Check KUSA’s directory of


  • approved and accredited breeders.

  • Compare pricing because ‘if it’s too good to be true, it probably is’.

  • Request a full financial breakdown of services required in advance.

  • Be aware of bad grammar and spelling. Sentence structure is often incorrect or rigid.

  • Ask to view photos or videos of the puppy’s life and ongoing photos or videos if the puppy is still in the breeder’s care.

  • Be aware of emotional manipulation.

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